My name is Tracy Larkin and I am an Art Director / Graphic Designer with over two decades of national and international magazine/book publishing, advertising and marketing experience. Working with a diverse range of clients, I have design expertise in interiors, food & wine, fashion & beauty, health, business, travel, and lifestyle publications, to custom branding, rebranding, custom advertising, promotions, events and marketing solutions.
Based on my level of expertise and experience, I can help with the development of your branding, marketing and advertising projects big or small. Starting with initial concepts, to coordinating, commissioning, art directing and styling photo shoots, to designing and delivering the finished printed or digital products.
Originally from Sydney, I have art directed and contributed to many well known media brands such as Donna Hay Magazine, Vogue Entertaining + Travel, Vogue Living, Australian Interiors - including working in London, for titles such as Elle Decoration, British New Woman, Glamour, Instyle, and Red to name a few.
I later transferred to The Advertiser, News Corp Australia, Adelaide and worked in Advertiser Enterprises, a magazine/custom book publishing division. Here, I was responsible for art directing and redesigning The Adelaide*Magazine as well as launching the brand identities of many local newsagent publications such as Adelaide*Living, Adelaide*Bride, and The Adelaide*Annual. I have extensive knowledge in digital and print design, pre-press, production, and the management of design teams. My design philosophy is to keep it simple, relevant, impactful and fresh. Above all, remain passionate, continually honing my craft, seeking out new ideas, trends and creative solutions, exceeding client expectations and bringing brands to life.
Please feel free to scroll through some samples from my portfolio of work.
I am also available to show you my portfolio in person and/or discuss any freelance, contract, part-time or full-time opportunities. I can be contacted via the contact page.